In this inspiring and practical talk, New Yorker David Muniz shares how he and his partner turned a homesick craving into a thriving community brand, using smart email marketing, social storytelling, and unforgettable in-person events. When David moved to London, he didn’t plan to start a business, he just wanted some authentic American food. What followed was Outsider Tart: an unapologetically American bakery that became a Hammersmith institution. But the secret to his success wasn’t just brownies and banter, it was brilliant marketing. From building an audience from scratch to selling out their annual Thanksgiving dinner with a single email, David will take you behind the scenes of their journey, including the marketing lessons learned through lockdown, the power of segmentation, and how to stay creative without getting overwhelmed. Whether you're a small business owner, marketer, or just someone who loves a good slice of pie and a great story, this is one session you won’t want to miss.