Using Artificial Intelligence / AI for BnB:Produce Marketing Content, Automate Tasks, Personalize the GuestExperience, and Boost Revenue

Produce Marketing Content, Automate Tasks, Personalize the GuestExperience, and Boost Revenue

By Dominic Johnson, Luxury BnB Magazine -

You won’t have missed all the news articles about Artificial intelligence / AI. What did youthink - was for you? Did you fear it, confuse you or just think it was something for thefuture?

Chances are, you are already using AI in someway. Search on google - AI,  Ask Alexa aquestion - AI.

In this feature we look at how you as owners and managers of B&Bs can use AI right now.

Here are a few ways to utilise the benefits of AI for your bed and breakfast business:

-Use ChatGPT / Others to improve your marketing content.

-Use AI to help with Search Engine Optimisation / Advert text

-Chatbots on your website / App: Chatbots can be used to answer guest questions,provide recommendations, and book reservations.

-Adjust Pricing based on a huge number of factors only AI can calculate.

-Hospitality Reports and research based on crunching huge amounts of data

-Use AI to personalise your guest experience.

Use ChatGPT / Others to improve your marketing and sales.

Writing compelling copy for your bed and breakfast's website is essential for attracting andconverting guests. However, it can also be a time-consuming process. This is where AI toolslike ChatGPT can come in handy. Writing copy for websites is harder than you think. It takestime to come up with ideas, research topics, and craft persuasive language.

Use AI to help with Search Engine Optimisation / Advert text

Once you have written / helped ChatGPT your copy, you need to optimise it for SEO as youload it onto your website. AI can help improve their SEO in a variety of ways, including:

-Keyword research

-Technical SEO

-Advert text

-Write better SEO Titles and Meta Data

Use AI to help create images to be used on Social media / Website posts

We live in a visual world and each web page or social media post will need at least oneimage. Creating these images is harder than you'd think - finding the right image in the rightsize and orientation is one issue before you even get onto the subject of copyright.

-DALL-E 2 is a text-to-image diffusion model developed by OpenAI. It can generaterealistic images from text descriptions, even if those descriptions are abstract orchallenging. For example, DALL-E 2 can generate an image of a "red armchair shapedlike a cat" or a "painting of a bowl of soup in the style of Picasso."

Chatbots on your website / App:

Chatboxes on a website are a great tool for visitors looking for immediate answers toquestions they're unable to get answers for from your website / social channels. Howeveryou might not always be on-hand and so might leave the visitor more frustrated thanimpressed.

AI powered chatbox simulate human conversation and can help with the first layer ofenquires.

Chatbots can be used to answer guest questions, provide recommendations, and bookreservations.

AI-powered pricing optimisation to maximise profits and revenue.

By leveraging AI algorithms to analyse vast amounts of data, businesses can identify theoptimal price range for their products or services, even taking into account factors that aretoo complex or time-consuming for humans to calculate.

Use AI to personalise your guest experience.

AI can be used to track guest preferences and personalise their stay. For example, you canuse AI to recommend activities and restaurants to guests based on their interests, or toprovide them with personalized dining options.

Next Step:

1. Start by having a play with Chat CPT, Bard and Daille. Setup is easy and you’ll beblown away with how good it is.

2. Look at your current software supplier list and look at what they are doing with AI.

3. Look at the jobs you do and ask if you could simplify this process with AI

4. Look at the jobs you are not doing and if they could be easier / possible with AI. Jobsthat are currently not worth the effort might be with the help of AI.