Speakers

Anoob Saban is the founder of Brilliant Hotels Group, an independent hotel group operating nine properties across the UK. With over two decades of experience as a hotel owner-operator, Anoob has deep expertise in navigating the operational realities of running hotels across city, resort, and rural settings. He has led significant digital transformation projects within his portfolio, including the successful adoption of AI to optimise daily guest communication, task management, and service delivery. Anoob brings a practical, owner-led perspective to technology adoption and is passionate about solutions that empower teams while enhancing profitability and the guest experience.