Speakers

Carla Burt is Co-Founder of Hue & Cry Agency, a B-Corp certified agency specialising in food, drink and travel. Through her work crafting personalised experiences that have generated billions in PR reach, Carla has seen firsthand how hotels can move beyond generic marketing to create authentic, data-driven storytelling that commands premium rates.

Drawing on her experience from global brand communications at Starwood Hotels & Resorts to Hue & Cry launching campaigns for a plethora of hotel brands from Yotel to Nobu, that achieve up to 17% higher ADR, she brings practical insights on balancing technology with the human touch, scaling personalisation without losing authenticity, and turning guest data into profitable, long-term loyalty strategies that drive both occupancy and revenue.