Elle Rustique, PhD: Speaking at the Hotel & Resort Innovation Expo

Elle Rustique, PhD

TipBrightly

The Emergence of Cashless Tipping in the US Hotel Industry

In the US, tipping is a core part of the dining and hotel experience, a social norm and expected practice by American consumers. Then COVID happened, creating unexpected labor shortages and demands for new contactess technology. This seminar shares insights from one of the first companies to implement a cashless tipping solution for a global, award-winning global luxury boutique brand.

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