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Linda Bekoe
CEO ,
APLBC
Linda Bekoe is the CEO and Founder of About Partners Luxury Brands Collection (APLBC), a global sales and marketing company representing over 400 luxury hotels and serviced apartments. With offices in North America, Europe, the Middle East, Africa, and China, Linda leads a team of 20+ professionals known for delivering culturally nuanced, high-impact strategies.
With 20+ years in hospitality leadership, she has held roles with the Institute of Travel Management (ITM) and the Association of Corporate Travel Executives (ACTE). A passionate advocate for diversity, equity, and inclusion (DEI), Linda serves as Chair of the GBTA Inclusion and Culture Committee, driving industry-wide DEI initiatives.
With 20+ years in hospitality leadership, she has held roles with the Institute of Travel Management (ITM) and the Association of Corporate Travel Executives (ACTE). A passionate advocate for diversity, equity, and inclusion (DEI), Linda serves as Chair of the GBTA Inclusion and Culture Committee, driving industry-wide DEI initiatives.
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