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Olivia Immesi - Native Places

Olivia Immesi

CEO, Native Places

Olivia Immesi is the CEO of Native Places and a visionary leader in lifestyle hospitality, with over 20 years of international experience. Throughout her career—from launching iconic properties like the Hoxton Hotel and Ace Hotel London to leading at The Curtain Hotel & Members Club—Olivia has consistently shaped brands that reflect culture, community, and innovation.

Since joining Native Places, Olivia has spearheaded its transformation into one of the UK’s largest lifestyle aparthotel operators. She has championed a progressive approach to hospitality, placing sustainability, diversity, and local engagement at the heart of the guest experience. Olivia is also leading Native’s mission to become a net zero-carbon operation by 2030.

A standout moment under Olivia’s leadership was guiding Native through a landmark merger with European hospitality company Numa. Her strategic vision and steady leadership throughout the transition have positioned the brand for further growth across the UK and Europe-while maintaining its commitment to community and authenticity.

Olivia’s unique combination of empathy, operational excellence, and bold, forward-thinking leadership has made her one of the most influential voices in the sector. She is not only driving real change in hospitality but redefining what sustainable, culturally connected travel looks like in today’s world.