Procell by The Duracell Company
Procell’s mission is to create the longest lasting batteries for professional devices to significantly reduce labour replacement and business costs. We understand how replacing professional batteries can be a significant cost for a business. On top of the cost of purchasing batteries, businesses have to pay a much higher cost for the labour to replace them. It is critical for professional end-users to drive the profitability of their businesses, which is why Procell offers a unique value proposition and customer-centric business approach. With the world's first dual portfolio of professional batteries, Procell is a premium brand exclusively for the professional device battery category. Procell engineer’s device-specific industrial alkaline batteries, each with unique power profiles to dramatically extend alkaline battery life and cut replacement costs.