Catering for the ''to-go'' culture with a conscience

We’ve all been there. Stood in the queue waiting for that first glorious hit of morning caffeine,clocking the display of reusable cups available to buy and casting a lone thought to the three wealready have at home…sat in the cupboard…collecting a light film of dust. It’s not that we don’t wantto use our reusable cup. We do! We really do! We care about the planet, honest, but sometimes,well, it’s just more convenient to not be lugging one about in our bags all day.

One survey of 2,000 adults by health company Essity found while 39% of adults may own a reusablecup, an overwhelming 79% admitted leaving it at home on multiple occasions. Another poll of 3,000UK consumers by environmental organisation Hubbub, found that of the 78% who bought hotdrinks, more than half use a single-use cup at least once a week and only 4.6% said they useexclusively reusable cups.

So what’s the answer?

The truth is that, for consumers with hectic lives, striking the balance between social conscience andday-to-day convenience is tricky. This is where foodservice providers, operators and retailers canhelp us to redress the balance, by offering customers a disposable yet sustainable solution to single-use.

CUPkind’s new line of certified plastic-free, recyclable, and compostable cups* are made using FSC®-certified paperboard alongside an innovative aqueous barrier coating technology that eradicates theneed for the plastic liners still found in many disposable cups.

Kept within the recycling loop, our cups can be recycled up to seven times and, at the end of theirlifespan, the fibres will break down. No harmful gases, no landfill, and no cups left to float in theocean.

We know that consumers are crying out for a sustainable solution to their daily convenience needs.Using CUPkind cups is one small switch that can lead to some big future changes. Join our KINDRevolution today and see how your business can be part of building a sustainable future.

*CUPkind cups are made from FSC®-certified, responsibly sourced virgin paperboard, which is certified plastic-free, certifiedrecyclable, and certified as suitable for home and industrial composting.