Introducing Trade Drinks Expo!

The team been working hard behind the scenes for the show we all love and know, the International Drinks Expo giving it a fresh new name and look, and we couldn't be prouder to introduce you to the Trade Drinks Expo. We felt that the show wasn’t reaching its full potential, and reflecting our aims of providing a platform for the beverage industry. The show will now present you a larger variety of drink brands for both on-trade and off-trade, as well as ensure a wider, more inclusive audience.

The Trade Drinks Expo team have made it their mission to provide you with all the latest updates within the sector, including 200 hand-picked exhibitors: From beer, wine, rum, cocktails, to no & low, low cal drinks, CBD and drinks accessories. But that’s not all, they have pulled together industry experts across a range of topics who will bring you unmissable insights into the sector, making it the event to be! We are also excited to announce that we have two brand-new features for 2023, Product Innovation Showcase and Trail on Tap! 

The show has teamed up with some incredible industry partners to bring you the UK’s only event dedicated to maximising drink sales for on-trade and off-trade, and the most comprehensive expo to date. 

Year-on-year, thousands of key decision makers from large chains, franchises, fast-growing chains and independents make their way to the ExCeL to visit the event. All hungry to find the newest advancements from across the globe, to help them grow and thrive in an industry.

Whether you are looking for new drink innovations, solutions, tips, and tricks that will help you boost your profits, stay up to date or just hear from the industry experts then this is the place for you! 

Save the date 10th & 11th of October and get your FREE ticket to be a part of the leading business event which is driving the sector forward! 

To enquire about press opportunities please email or if you are looking to exhibit please contact