The official organization for the world’s boutique lifestyle leaders promoting connection, education, and advocacy. As a pioneer in forecasting the boutique movement, the BLLA’s network has grown beyond its hotel foundation to welcome more passionate entrepreneurs, businesses, and purveyors that amplify the boutique lifestyle. BLLA is a catalyst for trends and the future of the boutique lifestyle. Our events gather boutique believers around the world to come together as a united front and change everything that the hospitality industry thought it was. With curated events that are both in-person and virtual, BLLA creates moments that advocate and support the new generation of hospitality, which is the Boutique Lifestyle.