Dr Pablo Pereira-Doel is a lecturer at the School of Hospitality and Tourism Management and a fellow at the Institute for Sustainability, University of Surrey. After several years in the hospitality industry in Spain, France, The Gambia, and the UK, he is now an applied social scientist who uses sustainability-oriented innovations, consumer nudging, persuasive communication, design thinking, and experimental research methods to create positive behaviour change. Dr Pereira-Doel''s problem-solving transdisciplinary research has involved partnerships with several companies in the hospitality industry and beyond. His research has been funded through internal scholarships, an ESRC SeNSS Industry Engagement Fund, two ESRC Impact Acceleration Funds, a UKRI Global Challenges Research Fund, and an ESRC Postdoctoral Fellowship. Dr Pereira-Doel is the first researcher in the UK to be awarded an ESRC postdoctoral fellowship in the hospitality/tourism field.